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16 Sep 2017

How to Attract Social Media Followers with Video

Social media is a powerful marketing tool that businesses can use to attract customers, promote products and services, interact with their audience and create stronger brand recognition. The key to social media marketing, however, is to generate a strong following, because without followers there’s no one to see your business. While there are countless ways to attract followers, one of the most effective is video. If you’re a business owner who’s looking to create a stronger social presence for your […]

16 Sep 2017

8 Drone Filming and Cinematography Techniques Explored

Drones have become an invaluable tool for the film industry. No longer are filmmakers confined to the ground because of constraints on the budget; they can now affordably take to the skies to capture truly engaging footage. Of course, there are many different drone cinematography techniques used by filmmakers, some of which we’re going to explore today. #1) Fly Over One of the most common drone cinematography techniques used by filmmakers is the fly over. This technique simply involves flying […]

05 Sep 2017

Tourism Videos: The Marketing Formula For Future Guests

A strong marketing strategy is fundamental in the success of resorts, hotels and other tourist destinations. Statistics show that tourism and hospitality currently accounts for 10% of the entire global workforce (18% in Europe). It generates billions of dollars in revenue while stimulating countries’ economies in the process. But if you own a company that relies on tourism, you need to actively promote your business in order to succeed. Without a strong marketing strategy, your target audience won’t know about […]

27 Aug 2017

Helicopters vs Drones for Cinematography: Which Is Best?

From big-budget movie studios to independent filmmakers, more and more filmmakers are using aerial video to captivate their audience. Aerial shots provide unique perspectives of landscapes and environments that are simply not attainable with conventional on-the-ground cameras. There are generally two methods used by filmmakers to capture aerial shots: helicopters or drones. While both are fully capable of creating stunning shots from above, there are some key differences separating them. So, if you’re a filmmaker who’s trying to choose between […]

16 Aug 2017

6 Benefits of Drone Shoots for Top Tier Realtors

According to the Association of Real Estate License Law Officials (ARELLO), there are currently around two million real estate agents with active licenses practicing in the United States. It’s a highly competitive industry; that competition only increases when marketing luxury homes and estates. With such heated competition, the top realtors differentiate themselves by marketing their portfolio, and themselves, with professional, targeted videos. It’s a task that’s easily accomplished with the help of drone photo and video shoots. If you’re a […]

16 Aug 2017

How Drones are Changing the Film Industry

How Drones are Changing the Film Industry Unmanned aerial vehicles (UAVs), or what’s more commonly referred to as “drones,” have become instrumental in helping filmmakers capture the perfect shot. Before drones became commercially viable for the film & entertainment industry, filmmakers were typically restricted to on-the-ground shots and limited aerial shots using expensive helicopters. Now that drones are on the scene – and regulated for commercial use by the Federal Aviation Administration (FAA) – filmmakers can break free of these […]

31 Jan 2017

Aerial Video: The Hidden Costs

A few years back I decided to go full small business and strike it out on my own. With 18 years in corporate advertising and promotion I thought I’d be ready for whatever came down the pike. What I struggled with, though, was the initial discussion of cost with our clients. “How much do you charge for your service?” is a fair question. It was my job to justify our pricing in a way that made it clear that what […]