Author Archives: smartguys

31 Jan 2017

Aerial Video: The Hidden Costs

A few years back I decided to go full small business and strike it out on my own. With 18 years in corporate advertising and promotion I thought I’d be ready for whatever came down the pike. What I struggled with, though, was the initial discussion of cost with our clients. “How much do you charge for your service?” is a fair question. It was my job to justify our pricing in a way that made it clear that what […]