Filmmakers have been using trailers to promote their movies and shows for more than a century. Also known as a “preview” or “coming attraction,” it typically consists of short footage that’s designed to captivate the respective audience and encourage them to see the full-length production. Although they are used for promotion, trailers have real entertainment value. In fact, a report by the Alliance of Women Film Journalists (AWFJ) found that movie trailers are the third most watched online video, following […]